Keeping Ahead in an Online World

Paul Clarke is a Seattle-based writer specializing in spirits and cocktails. He publishes The Cocktail Chronicles.
Whether you’re a booze blogger, a bartender or bar owner, or a PR associate for a firm representing a liquor brand or two, you should think about attending  “Keeping Ahead in an Online World,” a Tales session designed to help decipher [...]

Art of the Aperitif

Paul Clarke is a Seattle-based writer specializing in spirits and cocktails. He publishes The Cocktail Chronicles.
And let me tell you something else about Paul Clarke: He gives a shit about vermouth and aperitif wines. He gives so much of a shit, in fact, he’s heading up a panel at Tales of the Cocktail this year [...]

Thanks to our sponsor

Tales of the Cocktail 2009 starts tomorrow, and already dozens of bartenders, bloggers, brand managers and cocktail enthusiasts are in New Orleans, taking advance rides around the Carousel Bar and prepping themselves for a long week by hoisting a few advance Sazeracs.
As Tales gets underway, we want to take the opportunity to once again express [...]

The Other Side of the Table

Paul Clarke is a Seattle-based writer specializing in spirits and cocktails. He publishes The Cocktail Chronicles.

Tales of the Cocktail is a much different experience when you find yourself on the other side of the presenters table. Instead of just freewheeling it around like you’ve done on other days, you actually find yourself in work mode, [...]

“There are innocent people out there. We have to go bother them.”

Paul Clarke is a Seattle-based writer specializing in spirits and cocktails. He publishes The Cocktail Chronicles.

Yesterday was the official Day One of Tales of the Cocktail, and the headline statement, uttered at a room party around 3 am by a very tipsy Bay Area bartender, capped the day properly. As did the invite to the [...]

First night

Arrived in New Orleans Tuesday afternoon, and it didn’t take long for a bunch of bloggers to get together. Things started with cocktails at the Carousel bar, then, following Chuck’s suggestion, we hit Coop’s Place for jumbalaya, followed by French 75s and Sazeracs at the French 75 bar. A good start and a good crowd [...]

A little touch of green

Paul Clarke is a Seattle-based writer specializing in spirits and cocktails. He publishes The Cocktail Chronicles.

Two years ago, I attended Tales of the Cocktail and was delighted to sit in on a session that, due to its subject matter–absinthe–carried a touch of danger and intrigue.
Last year, I attended Tales of the Cocktail and, in addition [...]

Making Your Own Cocktail Ingredients

Paul Clarke is a Seattle-based writer specializing in spirits and cocktails. He publishes The Cocktail Chronicles.
Tales of the Cocktail is now just a few weeks away, and Jesus, am I busy. I want to point out a few things that I’ll be doing in New Orleans — such as posting updates with more than 30 [...]

The Gentleman’s Companion: The Life and Times of Charles H. Baker, Jr.

This is the first post from Paul Clarke, a Seattle-based writer specializing in spirits and cocktails. He publishes The Cocktail Chronicles.
In recent years, vintage bartender’s guides and mixology manuals have become hot items among cocktail fiends and on online auction sites. Little is typically known about many of the authors of these books; among the [...]