KEEPIN IT ROYAL: TALES OF THE COCKTAIL® RELEASES 2011 VIEUX CARRE T-SHIRT

Posted on January 12, 2011
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KEEPIN IT ROYAL: TALES OF THE COCKTAIL® RELEASES 2011 VIEUX CARRE T-SHIRT

NEW ORLEANS, LA—January 11, 2010 – As a follow up to the very successful partnership with New Orleans t-shirt company Fleurty Girl, Tales of the Cocktail® is releasing its 2011 Vieux Carré t-shirt. Available online at www.TalesoftheCocktail.com and www.FleurtyGirl.net.

Of all the cocktails served in the New Orleans, only one reflects the true spirit of the French Quarter ¾ The Vieux Carré. Created in 1938 at the renowned Hotel Monteleone, the Vieux Carré mixes French Cognac, Italian Vermouth, American Whiskey and Caribbean bitters for the perfect blend of French Quarter cultures. It’s the perfect way to Keepin it Royal.

The Vieux Carré

1 oz. Rye Whiskey

1 oz. Cognac

1 oz. Sweet Vermouth

1 barspoon Benedictine

dash of Peychaud’s Bitters

dash of Angostura Bitters

Mix in a large Old Fashioned Glass. Add Ice. Stir.

The concept and design of this Vieux Carré t-shirt was completed by Dean Cavalier of Phillip Collier Designs and Fleurty Girl with collaboration of writer Mike Heid.  A portion of the proceeds of the shirt goes to The New Orleans Culinary & Cultural Preservation Society, which supports members of the city’s hospitality industry.

In addition to being available online, the t-shirt will also be available for sale at Tales of the Cocktail® 2011, held July 20-24 in several locations throughout New Orleans and the Fleurty Girl store located at 8611 Oak St. and 3117 Magazine St. For more information about Tales of the Cocktail, visit www.TalesoftheCocktail.com.

About Tales of the Cocktail®

Tales of the Cocktail® is the world’s premier cocktail festival, bringing together the most respected minds in mixology for five days of cocktails, cuisine and culture. Held annually in New Orleans, this event has something for cocktail professionals and enthusiasts alike with a spirited schedule of seminars, dinners, competitions, parties and special events where brands showcase their latest products. Now in its ninth year, Tales of the Cocktail returns with another round of events all perfectly paired with some of the best cocktails ever made. Shake things up at Tales of the Cocktail 2011, July 20-24.

About the New Orleans Culinary and Cultural Preservation Society

The New Orleans Culinary and Cultural Preservation Society is a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. Since it’s founding in 2006, NOCCPS has supported members of the hospitality industry through educational opportunities such as the Flo Woodward Scholarship and the Cocktail Apprentice Scholarship Program, as well as the production of events like Tales of the Cocktail.

For information and email updates on what’s sure to be the most spirited event of summer, visit www.TalesoftheCocktail.com.